Challenge

To update, simplify, and modernize TAB FusionRMS’s website.

Solution

Working with subject matter experts to better understand the software, I developed new copy for the entire website to highlight TAB FusionRMS’s product offering as a records management software. The copy works for a technical and non-technical audience by using industry specific terminology while simplifying the value to potential customers with easy-to-understand language.

Outcome

An award winning, user-friendly website that engages the reader while focusing more on the “so what” than a collection of SEO words stuffed onto every page. The new site flows better and enables users to find information easier without having to click through several pages.